At 37 Signals, Jason reported they are always asking questions to make sure they are doing the right things. Internally, this list of questions includes:
Lesson 5: Question Your Work Regularly
- why are we doing this?
- what problem are we solving?
- is this actually useful?
- are we adding value?
- will this change behavior?
- is there an easier way?
- what's the opportunity cost?
- is it really worth it?
Lesson 13: Make Tiny Decisions
Rather than trying to make major decisions, when possible, Jason encouraged entrepreneurs to break problems down to the atomic level. In web properties, this is especially powerful because they've been able to break features down to the atomic level and then launch them one at a time. This is good because the team can gain momentum and celebrate little launches. However, it's also good because "when you make tiny decisions, you can't make big mistakes."
Lesson 14: Make it Matter
Jason ended his presentation by encouraging the audience to make sure their work was significant. He talked about how meaningful he felt the products they were creating were for individuals. Before opening it up for questions, he said that "everything you do should matter."
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