viernes, 7 de diciembre de 2007

Bands, Free Music, and a Web 2.0 Driven Site

Jamiroquai has a new website that’s targeting the web 2.0 crowd. Groovy. I must admit that I’m a Jamiroquai fan, and I’m pretty happy with the changes made to the band’s website. There’s a new focus on music videos, along with music. An adoption of viral content management includes the use of YouTube for video display, instead of the thumbnail offering that adorned the previous version of th site. More interaction by fans (I mean, users) lets you participate more on the site, and take more from the site as well.

The whole purpose of a music artist or group participating in web 2.0 culture is the act of viral promotion and integrating with existing social networks. And that means widgets. True, this is something that most artists and bands have already taken advantage of, but let’s look at the whole picture. Jamiroquai has done a complete overhaul and has adopted pretty much every social networking tool out there, including RSS, and online marketing.

Visto en Mashable http://mashable.com/2007/12/06/jamiroquai-relaunch/

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